Partnership with Pladis – Blind Relief Association

For the Blind Relief Association to have Pladis brand involved in its Baking initiative is an unexpected yet perfect collaboration. Pladis Global, an international snacking company chose to celebrate their “Make Happy Be Happy” day with the trainees of the Blind Relief Association. On 18 November, a team of 30 staff members including Mr. Kemal Gul – Emerging Market, Managing Director; Mr. Abhishek Sharma – Emerging Market, General Manager – India and Ms. Bhawana Dhawan – Head – HR and Admin visited the organization.

The day began with an orientation session conducted by Mr. A. David, Deputy Executive Secretary (Operations) in which the team from Pladis were blindfolded and made to walk alone a certain distance. Then each of them was paired with a trainee to walk the same distance. This brought forward to them a glimpse into the lives of the visually impaired and their confidence. The team was also taught the basic etiquette while handling visually impaired persons in the public. Two of the Pladis officers Mr. Rajat Vermani and Mr. Anil Mishra presented stories to the trainees in a short storytelling session, followed by a group song and poem recitation by the Multi-Skill trainees.

Pladis Global entered into a partnership with the Association to assist in the Baking initiative by providing professional trainers. Mr. Rohit Shukla and Mr. Abhinav from Chandigarh initiated the training sessions. Mr. Gul handed over a cheque of Rs. 50k to Mrs. Benu Nath, General Secretary, and Mr. Pande, Executive Secretary, and as their contribution towards the Paper Craft Unit. In addition, they also donated 10 laptops to the Association. The team later visited the training units of the Association and purchased candles, paper, and sewing products made by the trainees.